We offer four marketing services to HVAC contractors in Canada. They share one principle with our newsroom: tell the customer what is true today, show the date, and change it when the facts change. Which one you need first depends on where your calls come from now and where your marketing is weakest. We are a marketing and consulting service, not a contractor, so all four are about getting your phone to ring, not about the work on site.
-
Rebate and program pages for HVAC contractors
Plain-language pages that explain each rebate, regulation or program change to homeowners in your service area, and keep them current.
-
Local search and Google Business Profile for HVAC companies
Show up in the map results when homeowners nearby search for a furnace, heat pump, boiler or AC contractor.
-
Google Ads timed to programs and weather
Ad campaigns that open, pause and change message when a program launches, closes or a cold snap arrives.
-
HVAC websites built to stay current
A contractor website with a structure for dated updates, so new rules and rebates never leave your pages wrong.
How to choose
The short answer: fix the foundations first, then add reach.
A useful order for most contractors:
- Is your Google Business Profile complete, accurate and active? If not, local search comes first. It is usually the cheapest source of calls for a residential HVAC company.
- Does your website say anything wrong or out of date? Old rebate amounts, closed programs or SEER figures from before 2026 are common. If so, a website rebuild or a set of program pages is next.
- Do you have pages for the jobs you want more of? Furnace replacement, heat pumps, boilers, AC, water heaters and maintenance plans each deserve their own page.
- Only then, ads. Paid search works best once the page it sends people to answers their question and the phone gets answered.
Rebate and program pages
What it is: plain-language pages that explain a program, rebate or regulation to homeowners in your service area, with an "as of" date and a link to the administrator. We monitor the source and update the page when it changes.
Who it's for: contractors in provinces with active programs, or anyone fielding calls about the National Heat Pump Rebate. It is the service closest to our newsroom.
Local search and Google Business Profile
What it is: setting up and maintaining your Google Business Profile, service areas, categories, photos and review requests, plus the local pages on your site that support it.
Who it's for: every residential HVAC contractor. Map results are where homeowners look first for "furnace repair near me" or "heat pump installer". This is the service with the steadiest long-term return for most companies.
Google Ads timed to programs and weather
What it is: search campaigns structured by job type and season, with ads and budgets that change when a rebate opens or closes, or when the forecast turns cold or hot.
Who it's for: contractors who already convert calls well and want more volume in specific seasons or for specific jobs. It is the fastest way to add calls, and the easiest way to waste money if the basics are not in place.
HVAC websites built to stay current
What it is: a contractor website with a page for each service, a clear structure for dated program and regulation content, fast loading on phones, and call, text and email options one tap away.
Who it's for: contractors whose site is old, slow, generic or impossible to update without a developer. It is a one-time project with ongoing hosting and maintenance.
What all four have in common
Every service is measured the same way: calls, texts and emails that come from it, and the jobs they become, rather than clicks or impressions alone. Each month you see what we did, what it produced and what we will change. We do not promise rankings or lead counts; we explain the plan, show the numbers and let you judge.
Results from our HVAC clients show what the method can do. HeatLand paired 850+ SEO articles with a 300% lead increase in 6 months, and CanroHeat.ca recorded 250% lead growth. The results page explains each case.
Price and next steps
Services are delivered through the HVAC.Agency plans: Starter at $2,998 a month, Growth at $4,498 and Elite at $8,998, with websites from $3,500 one-time. The pricing page explains what each includes and what drives cost. Every engagement starts with a 7-day free trial audit, with no credit card and no lock-in.
To discuss which service fits, call, text or email; the contact page lists what to include so the first conversation is useful.
Frequently asked questions
Which service should an HVAC contractor start with?
If your Google Business Profile is incomplete or your reviews are thin, start with local search. If your website still quotes old rebates or standards, start with program pages or a website rebuild. Ads usually come after the basics are sound.
Can I buy one service on its own?
Yes. Our monthly plans bundle services, but we scope each engagement to what your business needs, and your proposal states the exact work in writing.
Do you install or service HVAC equipment?
No. Our work is digital marketing and business consulting for HVAC companies. We are not a contractor, so the furnaces, heat pumps and boilers stay with your crews.
Do the services cover French-language marketing for Quebec?
Quebec rules require French for commercial advertising and websites aimed at Quebec customers. We plan for that in any Quebec scope and confirm the details in your proposal.